HP MOVEMBER

CHALLENGE

To create engagement embracing HP Sauce's ongoing partnership with Movember.

IDEA

The Journey of the Mo. We decided to celebrate man's individual pilgrimage over the 4 weeks of Movember. Encouraging 'MoBros' to share their progress online each week for the chance to win MoMoney to help with the growth / upkeep of their 'taches.

A fully integrated campaign across experiential, social, in store and 4 amusing viral films, one each week setting up that week's challenge.