UNIQLO
CONVERT YOUR ENERGY

CHALLENGE

To launch Uniqlo's innovative HeatTech range with an exciting and engaging fully integrated campaign.

IDEA

HeatTech is a unique product that recycles your energy. Using several different types of technology, consumers were encouraged to recycle their own energy in exchange for HeatTech products. They used their footsteps to create energy on 'Pavegen' pressure pads in store and in high footfall areas, participated in a multi-platform game and created social 'heat' from simply talking abut the brilliantly unique product.

A fully integrated approach across social, mobile and experiential disciplines.

MAAW GLOBES - MERIT