CADBURY
HOUSE OF MOUTH

CHALLENGE

To make Gen Z aware of Cadbury's countline range and to remind them that the brand has something to suit everyone's taste. Embracing Cadbury's 'Obey Your Mouth' platform to create an immersive experience that showcased what their mouths really wanted.

IDEA

The Cadbury House of Mouth - a fun way to explore Double Decker, Wispa, Crunchie, Boost and Twirl.

A two storey funhouse made from shipping containers each bar had it's own room bringing to life the brand's personality. From Double Decker's human size bowling pins, tackling a giant panda in the Wispa room to whizzing down the curly slide to the Crunchie disco where they could celebrate the 'Friday Feeling' and leave with a sample bar.

The House of Mouth had over 3,000 visitors and over 1 million views from a 360 video on Facebook.