POT NOODLE
NOT POODLE

CHALLENGE

To create a provocative 'pack outward' activation for a provocative brand, making it even more relevant to 16-24 year olds.

IDEA

Based on topical cultural news stories we awarded £10,000 compensation for anyone who found 'dog' in their Pot Noodle. Activity was supported with in store POS and an irreverent ATL campaign spoofing insurance claims commercials.

ISP GOLD - BEST IDEA OR CONCEPT

ISP GOLD - BEST INTEGRATED CAMPAIGN