CORONA
SUNSET SERIES

CHALLENGE

Corona wanted to remind people of the significance of the sunset moment; a transformational time that signals a change of energy.

IDEA

Corona Sunset Series. A calendar of activity that took the celebration of the sunset to festivals, rooftop bars, terraces, the on-trade, exclusive office parties and, of course, to the beach.

With a sunset ritual at each event, we created the perfect environment to enjoy Corona with specially designed bars, furniture, Corona-based cocktails and soundtracks. Visitors could also enjoy face-painting, Corona Cubo Buckets and freshly cooked authentic Mexican Food.

Our live sessions featured entertainment from headlining acts including Norman Jay, Crazy P and Alfredo. MixMag DJs and acoustic acts also made an appearance at our exclusive office party.

The activity culminated in one big beach party on Parrenporth beach in Cornwall. Big-name DJs, acoustic acts and local talent, plus a massive afterparty, signified the end of the best summer ever.