BAILEYS
CHOCOLATE CUPS

CHALLENGE

Create a new drinking occasion for Baileys at Easter Time.

IDEA

Easter - an occasion full of chocolate treats for kids. We wanted to create a treat for the grown-ups too, hence Bailey's Chocolate Cups were born.

A set of 6 small, but very tasty, chocolate cups inside Limited Edition packaging. The packaging featured tempting messaging encouraging consumers to pour, then drink, then devour the small chocolate wonders.

Bailey's Chocolate Cups proved so successful in the off-trade that they were also introduced onto the menus at on-trade accounts such as Café Rouge.