THE FAMOUS GROUSE
EPIC EVERY DAY

CHALLENGE

To cut through the lofty whisky category and make The Famous Grouse really stand for something in people’s every day lives

IDEA

We created a powerful yet relatable campaign in the on and off trade that celebrated the every day little ‘Famous’ achievements that give drinkers a reason to enjoy The Famous Grouse at the end of the day.

Primarily, visually routed in the Scottish highlands, the campaign was split visually into 2 executions. Full bleed glorious scenery for ‘Epic’ relatable achievements and more tactical ‘Every day’ little win  achievements.