CASTELLO
A STORY IN EVERY CHEESE

CHALLENGE

To premiumise Castello Cheese at Christmas and highlight the unique product benefits of each individual cheese.

IDEA

To let the cheese do the talking. Through a series of sophisticated art direction, we told the the story behind each cheese. All created simply using the cheese itself and it's perfect accompaniments laid out on wooden cheese board. Campaign featured press, 6 sheets, and in store communications.