TANGO
SHOUT DOWN
NON-TANGO DRINKERS

CHALLENGE

Create a `pack outward' integrated campaign to encourage young people to choose Tango over inferior competitors.

IDEA

Shout Down Non Tango Drinkers - a call-to-arms to encourage Tango drinkers to persecute those who consume other, lesser soft drinks. Centred around an on pack promotion, consumers could send for their Tango Megaphone to aid them in their quest.

Communicated over 40 million packs the campaign lived on tv, radio (on air wind-ups featuring comedian Jon Culshaw), press, posters and in store. The radio promotions alone reached 45% of 15-19 year olds. One of Tango's most successful campaigns ever.

ISP PLATINUM - CONSUMER PROMOTIONS

ISP GOLD - CONSUMER AWARENESS

ISP GOLD - PREMIUMS

ISP BRONZE - CONSUMER SALES

SPCA - MARKETING CAMPAIGN OF THE YEAR

SPCA - WINNER - COPYWRITING

SPCA MERIT - MULTI DISCIPLINED CAMPAIGN