DOVE
FIRM FRIENDS

CHALLENGE

To launch the new Dove Firming Range with a fully integrated activation embracing their `Campaign for Real Beauty' brand platform.

IDEA

Dove Firm Friends. We asked consumers to consider how firm their friendships were and to let us know by sending / posting a photo of their group. They also had to tell us why they were the firmest of friends.

All entrants featured on an interactive website and received a Firm Friends starter pack to really see the product efficacy take place.

The overall winning group of friends featured on a billboard in their local town and received a £5,000 appearance fee to share.

Campaign featured poster, press, door drop, in store and experiential.

ISP GOLD - HEALTHCARE AND BEAUTY