LURPAK
COOK STATION WATERLOO

CHALLENGE

To launch Lurpak Cook's Range. 5 new exciting and innovative cooking products from the UK's No.1 butter brand. The biggest new product development in the bsm category in 20 years. 

IDEA

Essentially we needed to educate and demonstrate product efficacy of each of the products in the range. To encourage passionate foodies to explore the unknown, sample these products and help to grow our social media presence. 

To demonstrate just what Lurpak Cook’s Range can do we launched with a groundbreaking experience at Waterloo Station. Utilising 2 chefs and 3 celebrity brand ambassadors cooking and sampling top quality high-end cuisine, our eye-catching experience had 19 demonstrations per day. We also distributed shortbread samples made with Lurpak Baking and premium brand-in-hand leaflets featuring MONP.

We mixed footage each day and broadcast live onto Waterloo’s innovative large screens along with a selection of #foodadventures tweets received over the 3 days - an industry first.

33,000 food samples were tasted along the way, with 190,000 brand-in-hand MONP leaflets distributed.