UNIQLO
FEEL THE WARMTH

CHALLENGE

To encourage the gifting of Uniqlo HeatTech over Christmas.

IDEA

We asked consumers to nominate an individual or group of people who they wanted to cheer up with 'warmth' during the festive period. This could be anyone from the local lollypop lady to their own sports team.

Consumers made their nominations and reasons why on interactive units in store. All nominations featured on an eye catching 'wall of warmth' in the centre of the store - constantly changing and updating as people's messages got through. 

Everyone who made a nomination got a free HeatTech garment to gift or to keep for themselves.

Activity took place in 17 stores in Moscow, London and Paris. 24,000 HeatTech samples were distributed.