APEROL SPRITZ
START BAR

CHALLENGE

Aperol's challenge was two-fold:

To educate the trade about the Aperol Spritz 3,2,1 serve (3 parts Prosecco, 2 parts Aperol and 1 part soda). And to excite and entice consumers with its unique taste and look, whilst
embracing the 'It Starts with Aperol Spritz' brand platform.

IDEA

To bring a touch of Italian Aperitivo to the UK bar scene we created the Aperol Spritz Start Bar. A 360° serving area, incorporating Industrial chic punctuated with timeless Italian design. It's open and welcoming vibe exuded the laid-back essence of the occasion and served as a focal point for the evening ahead. The bar toured selected on trade outlets featuring memorable touches such as converted Vespa seating and 'Push for Aperol' table service buttons.