CADBURY’S
DOUBLE DECKER BUS

CHALLENGE

To remind students of Cadbury's Double Decker and get them excited about this much-loved chocolate bar during Freshers week.

IDEA

Like the bar, the experience had two layers (decks):

Bubbly, fun and unexpected on the bottom deck with ball pools, giant human squashing rollers and tangle wires.

Luxurious, sophisticated and smooth on the top deck with a chilled out lounge, soft tactile furnishings, retro packaging art, Double Decker canapés and a bar dispenser.

All topped off with a fun curly slide to leave and complete the Double Decker experience.